Friday January 5, 2007
What's up with the Art Miami ad?
Click for larger.
How do I dislike the Art Miami ad that’s running everywhere? Let me count the ways:
- Not a real Miami lifeguard stand. I have no idea where this is from, but not anywhere in driving distance.
- Not the real Miami ocean. Give me a break; we’ve seen the ocean here, and it’s never been this color. Ever. This is probably in the Caribbean, and then color-tweaked with an eye toward absurdity.
- Not a real Miami beach. It isn’t this color. It doesn’t look like that.
- Even with all that, those three elements are all assembled in photoshop — note the wishy-washy hand-painted shadow. Look where the legs and ladder meet the sand. They didn’t even try. In fact, I’m not even sure the sand and water are from the same photo.
- Text not really stenciled. More photoshop, and again not well done.
- Absurd cloud-collages are de-rigeur these days (see here), but this one is particularly laughable. I detect pieces from maybe 5 different photos.
- Actually, the typography’s not bad. I kind of like this part.
Permalink · Comment [10] · Tags: advertising, art, artmiami, media, photoshop · Post to del.icio.us, digg, reddit
