Friday November 24, 2006
Bert Rodriguez, You’re only mad at yourself, photo installation on the east side of the Miami Herald building, 2006.
Bert Rodriguez, previously known for buying and returning picture frames with his picture in them, was awarded a $15,000 grant to complete this installation on the outside of the Herald building. It’s a photo of the view from inside the building, flipped horizontally for a mirror effect for westbound drivers. From an interview:
From inside the Herald building I took a photograph through windows of the outside view, and I took the picture from the part of the building where the banner hangs. From inside the building, the banner, which is 60-feet-by-40-feet, will reflect the same view employees always see. From outside — for people on the other side of the bay and driving toward downtown on the causeway — it will look like a reflection.
For a (Snitzer!) artist who operates on the boundary between the obvious and the sublime, this is pretty damn good. He resisted the urge to do something more obvious (say, on the building’s oft-bannered south wall), and nods subtly to the previous Herald-based installation, Wendy Wischer’s fantastic moon projection. But couldn’t $15,000 bought a bigger banner? Maybe three of these next to each other (60’ x 120’), which would also have resulted in a more pleasing horizontally-oriented image.
And yes, it’s up just in time for Art Basel.comments powered by Disqus