Thursday August 2, 2007
Miami Spice gets way more gushing then it deserves. For $35, you get an appetizer, a main course, and dessert. Drinks and tip (“Base the gratuity on what full price would have been, not on the actual check.”) are extra. It runs August and September. Basically, this is a great deal if you’re a Fat American who (1) always orders appetizer and dessert, (2) likes going to posh restaurants, and (3) doesn’t much care what you eat there.
If you’re the coupon-clipping type, this means that you’ll probably eat out more in the next two months then you do the rest of the year. More power to you, but this is not the approach to life that I’m advocating. Part of the fun of eating out is reading the menu, and eating exactly what you’re in the mood for. That’s out the window. Restaurant portions are generous, and if you’re not full after a regular meal, you need to evaluate your appetite (and probably your waist size). Dessert should be split with a date. Also: you’re not saving money. Even if you drink nothing but tap water, you’ll be spending close to $50 per person (if you followed the tipping rule above). For just a few bucks more, you can eat like a normal person — a menu, a plate of food, and a glass of wine, and not have to check the scheduled days and meals when “the deal” applies.
Basically, this is a cheap (where “cheap = “inexpensive”) stunt by the restaurants to drum up publicity. Take the slowest months of the year, throw together a fancy website, send out some PR, and wham — you get “an event” that gets some traffic. A whole mess of sponsors kick in money and advertising help. Everybody wins.
Sure, some of these restaurants are outrageously expensive, and you could potentially get a great deal. Just weigh that against the possibility that Miami Spice customers have been snubbed in years past. I recommend you to go out and eat at nice places throughout the year, as the mood strikes you. Dress well, order what you want (the more expensive things on the menu are usually worth it), splurge on wine and coffee, tip generously, and generally live large for a night. Put it all on a credit card. When it’s paid off, repeat. You’ll be happier in the long run.
Update: The Herald article hilariously gives the [non-clickable] website as “ilove miamispice.com” — you guys are just messing with me now, right?
Update: Of the great minds please us to be thinking similarly.comments powered by Disqus