Wednesday June 6, 2007

How beneficial was the Super Bowl for South Florida? South Florida CEO magazine takes 2,000 words to say that nobody knows. The high estimates are in the hundreds of millions of dollars. One thing’s for sure — the indirect TV publicity is priceless. (Ok, not priceless: “the report by Sports Management Research calculates that just the region’s exposure thanks to the Super Bowl — Miami, South Florida and Dolphin Stadium hometown Miami Gardens were mentioned 65 times during the game broadcast — was worth $48.5 million.”)

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