Tuesday November 14, 2006
I stopped by the Midtown Miami development the other day. It’s still a big construction zone, with only a couple of stores open, but the overall shape is very apparent. This is only a brief look; I got there too late to really check it out.
I have aesthetic quibbles with some of the style decisions, but in terms of substance, this is development done right: mixing retail, office, and several styles of residential buildings in a dense and walkable little mini-district.
The map. From here, it looks like a regular mall. The residential developments aren’t on this map; they’re to the east. The Target, Linens ‘n Things, and West Elm are a godsend. Petsmart and some of the other stuff I could give or take. Marshalls, there’s one downtown, so I don’t see the point of that really. Plus, who shops at Marshalls, anyway? I have no idea what Loehmanns is.
Here are the towers going up. Taken from the parking lot of the Target. Some of this stuff has a loooooong way to go before it’s done.
Target (my camera was set incorrectly; it didn’t really look Satanic). No pictures of the inside — it looks exactly like every other Target in the world, except for the customers, who were maybe slightly hipper looking. It’s not a “super” target (in the parlance of large discount retailers, “super”=“has a big food section”), but there is a sizable food area; just no produce.
This is a bit of the facade. It’s all still getting finished up, but it looks good. The brick finish I guess is supposed to put the “town” in “Midtown.” Just behind those storefronts across the street is a working-class neighborhood with lots of small old single-family houses. Someone should do a comprehensive photo project on the neighborhood, which is now going to be undergoing some fast and drastic transformation.
Some of the rest of the development, looking quite a bit more generic, though it’s unfair to say that when it’s not finished. This is the West Elm store, which I’m looking forward to. After the target, the only other thing open is Circuit City, which I have zero interest in.
One other interesting note: unlike most malls, the parking garages charge. The rates are weird, too: free for the first hour with Target ticket validation (a pain in the ass), $1 per hour for the next four hours, and then $10 per hour after that. I have no idea what the logic behind those rates is. Someone obviously did some deep thinking about how to maximize their profits, logic and sense be damned. I’ll be surprised if they don’t get so many complaints that they have to change this soon.
Update: Oldswish points out that they got $170 million from the city to build this thing and paying for parking was always part of the plan.comments powered by Disqus