Wednesday April 26, 2006

A memo from Tom Fielder to all Herald Staff:

No more will some people be strictly newspaper staff and
others will be strictly on-line or multi-media staff. If
you produce news, you’ll be expected to produce it as
effectively for the electronic reader or listener as you
would for the newspaper reader. If you edit or design for
the newspaper, you’ll learn to edit and design for the web
site.

There should be nothing too surprising about this, and it’s not really a sea change—it’s part of a necessary evolution that has been underway for years, which gives me hope, actually. My advice to the Herald: get into using hyperlinks in your articles, anywhere you possibly can. By linking to resources outside yourself, you allow yourself to be perceived as part of the net, not just a newspaper that exists within it. (via SotP)

Tags: ,

 

comments powered by Disqus