Thursday April 6, 2006

Yellow arrow

It’s taken a long-ass time, but Yellow Arrow [made me download a new version of Flash] finally has some traction in Miami, with 128 arrows (this one is on the sidewalk on Lenox Ave on the Beach). Yellow Arrow started in NYC years ago.

The basic idea is that you use the arrows to tag stuff in the real world (can’t be private property) with arrows you get from the site, and link the unique code on the arrow to your comment about the thing. Others who come across the arrow can get your comment by SMS from their cell. I can’t link to the specific pages on the site (drat that flash!) but poke around.

Tracking these down can’t possibly be worth the effort, but they’re definitely something to be on the lookout for. Better yet, plant some of your own – you order the arrows for 50 cents a piece, and you can do the whole thing from a cell, out in the real world.

Tags: , , , , ,

comments powered by Disqus
  1. Coconut Grove Grapevine    Thu Apr 6, 04:26 PM #  

    I’ll stick with the “fake world” if this is the “real world.”

  2. alesh    Fri Apr 7, 12:42 AM #  

    Yes, my picture leaves something to be desired (can’t help it, this is the only yellow arrow I ran across in the real world); still, i’m just going to have to insist that this is a cool thing. Check out the “miami” section on the Yellow Arrow website.

  3. john    Fri Apr 7, 02:43 AM #  

    can’t help it? how about getting a better photo in the “real world?” why not post after you’ve seen 10 yellow arrows, since this news regarding their website is ancient.sheesh.